“Ay/ Ey Up mi duck” is a phrase that is well used around the East Midlands area and was the inspiration for the name of the brewery.
It is also the name of what has become our best selling beer but back in 2010 when the pump clip was being designed Rachel was adamant that it was spelt “Ay Up” whereas her husband Ian was firmly in the “Ey Up” camp.

Not wanting to upset anyone before we had even started we decided to get pump clips with both options on and give the landlords and ladies the choice.

The most popular spelling turned out to be “Ay Up” but we still keep both pump clips in stock and if you keep your eyes open you may spot the odd “Ey Up” every now and then!